Jours Heureux Eau de Parfum by Bienaimé 1935 at GATHER

Jours Heureux

75ML
£160.00 GBP
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Jours Heureux Eau de Parfum by Bienaimé 1935 at GATHER
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Jours Heureux
Bienaimé

Jours Heureux

Almond • Rose • Geranium • Vanilla

Eau de Parfum

£160.00 GBP
Size75ML

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FRAGRANCE IMPRESSION

Like finding a bundle of old love letters tucked away in a drawer, it wraps around you with quiet warmth. Sunlight spills through the window, soft and golden, stirring memories of potting geraniums together on a slow Sunday afternoon whilst humming to the radio. You press the letters to your chest, and your cashmere sweater releases a gentle, powdery scent - familiar, tender, and comforting.

If it were a…

A song: Summer Wine by Nancy Sinatra, Lee Hazlewood
An item of clothing: A floral statement sweater
A colour: Mustard yellow
A food: Rose & Violet Creams

TOP NOTES

Almond, Aldehydes

HEART NOTES

Rose, Violet, Carnation, Geranium

BASE NOTES

White Musk, Tonka Bean, Vanilla
HOW IT WEARS

Give in to the sweet and almondy facets of Jours Heureux, a sheer and comforting floral gourmand signature that envelops the wearer in irresistible softness.

This is a powdery floral-amber composition, opening with the subtle sweetness of almond, combined with delicate floral notes of violet and rose, layered over pure white musk and creamy vanilla for a warm and delicious final few hours.
KEY INFORMATION & INGREDIENTS

Alcohol Denat, Parfum (Fragrance), Aqua (Water), Coumarin, Geraniol, Citronellol, Linalool, Alpha-isomethyl Ionone, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Eugenol, Cinnamyl Alcohol, Tocopherol

Please take care when taking off the shell cap of your fragrance. It can be quite stiff and unscrewing can cause leakage as the bottle is designed to be refilled.

About Bienaimé

Robert Bienaimé, a renowned perfumer, founded his brand, Bienaimé in 1935, marked by his talent that was nurtured under the guidance of Paul Parquet.

His innovative fragrances, like Quelques Fleurs by Houbigant, distinguished him as a leading nose in the industry.

After his passing in 1960, the brand lay dormant until Cécilia Mergui revived it in 2021. Inspired by Art Deco aesthetics, Mergui aimed to blend sustainability with timeless beauty, echoing the era when beauty products were refillable and artistic.

The revival of Bienaimé is a journey through time, reconnecting with an era of enduring beauty and see Mergui's vision infuse modernity into Bienaimé's legacy.

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Jours Heureux by Bienaimé — Powdery Floral & Almond Gourmand Unisex Eau de Parfum (UK)

Jours Heureux by Bienaimé is a tender, comforting unisex niche fragrance that evokes soft, sun-lit memories and warm, golden afternoons. Opening with subtle almond and aldehydes, the scent transitions into a delicate floral heart of rose, violet, carnation and geranium, and settles into a warm base of white musk, creamy vanilla and tonka bean for a gentle, powdery finish that feels like a cosy embrace.

This elegant floral-gourmand perfume offers moderate longevity and a soft sillage, making it ideal for everyday wear, leisurely weekends or moments of quiet reflection. Its refined blend of floral and gourmand accords appeals to lovers of powdery floral perfumes that balance sweetness, warmth and depth.

Curated for fragrance lovers in the United Kingdom, Jours Heureux stands out among niche floral gourmand fragrances, delivering a memorable scent story rich with nostalgic charm and contemporary sophistication. Whether worn as a signature perfume or a gentle reminder of joyful days past, this fragrance brings a sense of serenity and elegance to any collection.