Our Mission

At GATHER, we believe that fragrance is a journey of personal discovery – an experience that resonates with memory, emotion and instinct. That’s why we only stock scents we’ve personally tried, loved and feel passionate about. When something is chosen with care, you feel it.

We understand that shopping for fragrance online can be tricky. “Blind buying” based on olfactive notes alone is a bit like reading a recipe without knowing the measurements – it doesn’t always work out. Instead, we aim to bring each fragrance to life through storytelling. After many years in the fragrance industry, across various roles, our expertise and experiences have helped shape our approach. Our impressions are described as places, memories and textures, in the hope of breaking down any industry jargon and leave behind the outdated idea that fragrances have a gender... wear what brings you joy.

We believe some of the most meaningful memories are made when people gather – around a table, in a garden, or even beside a desk. These shared moments, big or small, are quietly enriched by scent. As lifelong hosts and fragrance lovers, we’ve seen first-hand how fragrance can spark stories, evoke the past and shape the present. That’s why we’ve brought together a curated collection of fragrance brands, each with a story to tell. We see them as part of a Gathering – unique voices coming together to enhance your everyday rituals and help you create lasting memories.

MOMENTS THAT MATTER.